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Advertising and Marketing Communications

Program at a glance

Program code: 
010113
Accreditation: 
Ontario College Diploma
Length of study: 
2 years
Study options: 
Full-time
Campus location: 
College Drive

Advertising - Creative Media

Train for a career in this fast-paced field under current industry professionals. Learn valuable promotion techniques across every media. Flex your creative muscles as you brainstorm, plan and implement innovative ideas as part of a team. Think beyond the obvious and this program will offer you limitless possibilities.

Admission Requirements: 

Program Prerequisites

OSSD or equivalent, Grade 12 Compulsory English, ENG4C or ENG4U

Curriculum: 

Semester One:

ACM206 Business Presentations

ACM102 Advertising Principles

ACM104 New Media Production - Stills

FCD106 Communicating Ideas in Images

CMM125 College Communication I

Semester Two:

ACM200 Layout and Design

ACM202 New Media Production - Rich Media

ACM204 Research as a Tool

ACM100 Introduction to Marketing

ACM208 Elements of Copywriting

PSY123 Psychology

Semester Three:

ACM300 Media Law and Ethics

ACM302 Media Planning and Research

ACM306 Principles of Project Management

ACM308 Advertising Planning

ACM310 Job Preparation

ENG200 Creative Writing (Gen Ed)

Semester Four:

ACM304 Integrated Marketing Communications

ACM400 Small Business Ventures

ACM402 Media Sales Techniques

ACM404 Campaign Management

ACM406 Field Placement

Career opportunities: 
  • Advertising
  • Media sales
  • Communications
  • Market research
  • Marketing
  • Public relations
What You Will Learn: 
  • Layout and design
  • Computer graphics
  • Market research and communications
  • Marketing
  • Creative writing
  • Project management
  • Media sales
Field placement: 

The Canadore Advertising – Creative Media (ACM) program offers a seven-week placement, allowing students to obtain an actual feel for the industry. Placements may be with any advertising agency, marketing association, charitable organization or business. The program also has a formal agreement with CTV providing final semester ACM students with the opportunity to complete their placement at any northern CTV station. Field Placement offers invaluable work experience. Well-documented, carefully supervised field work is impressive to employers and can be a very strong point within a resume.

CANADORE COLLEGE - CTV

Student Placement Agreement

The Canadore Advertising-Creative Media (ACM) Program has entered into a formal agreement with CTV to provide final semester ACM students with the opportunity to complete a six-week placement at a CTV station.

Courses title override: 
What You Will Learn